New England High Country & National Parks Soundtrails - new media campaign

New England High Country is now getting well and truly behind the new suite of National Park Soundtrails with a brand new marketing campaign. It is designed to draw out the sounds, stories and memories of the sites and better engaging that amorphous ‘cultural tourism’ cohort who are increasingly seeking out immersive place-based experiences via their mobile phones. With such spectacular backdrops (err...cliff hangers!) to the stories, three of Australia’s top audio producers coming on board, and a soon-to-be-released V2 Soundtrails app in the offing, we’re very excited to be involved in this project as we head into 2021. Stay tuned!

January 21, 2021